Tokyo Moe Jared already posted this but it's not like we can have too much. HELLO! Look at it! I thought it was pretty dorky when I just saw the flier on the left, but when I saw the full-body ad a couple days later, I realized smoking is the coolest thing on earth. Who is the target demographic here? My co-worker said "Gays, duh." I was still surprised. I mean duh this is gay but I didn't know it was something any significant number of Japanese men would go for and I didn't know a major cigarette brand would brand itself so 100% gay in a blanket ad campaign. And it's not like I've ever known Japanese concepts of GAY to match my concepts of GAY. If someone told me this was going for the tween girl demographic I wouldn't even be surprised. Whatevs. Go Winston Japan. I love this ad.
P.S. note the portable ashtray hanging from his belt loop. Beefed up and polite, that's how I like them.